4 WAYS TO MAKE YOUR TWEETS MORE ENGAGING
Firstly let me just say I never thought I’d fall victim to tweeting. I always had the view that this social medium was just a way to word bash celebrities and keep everyone in the loop with how much coke zero you had purchased that day. After years of refusal it was only when I stepped into the social media world as a marketing manager that I realised the potential and connection Twitter offers with potential customers. Twitter can hold amazing opportunities with future and existing customers along with helping the general upkeep of band management thus its importance today.
This potential stems from having 500 million tweets a day, 300 million active users, 35 languages and an 80% connectivity rate on mobile devices- so people are literally connected all the time. No doubt this connection helps general brand development as you can now directly talk to your consumers instantly. Because engagement is so evident you should definitely consider these 4 things when posting on behalf of a business.
1. Length of posts
Making sure all your posts are less than 100 characters long could mean all the difference when trying to make your tweets more appealing to your desired target audience. While it doesn’t seem like much, having this word limit gives you 18% more engagement, as there’s less effort required by the reader. Having short messages allows less decoding before reaching an understanding or the desired effect (according to the Shannon and Weaver communication model). It has also proved a successful tactic in getting more engagement, as long posts seem daunting and uninteresting as the attention span in the average person in constantly decreasing. So don’t forget, short and sharp is the key.
2. Tools
Twitter Offers a variety of tools, one being you can pay to promote your tweets to reach a larger and more specific audience. This is because of the targeting tools embedded in the medium. As a business this is an important tactic to use, especially if you’re just starting out. By paying for this promotion your message can get to the people you want and encourage them to follow your page if they like what you’ve posted.
Additionally to paid promotions, you can also add website cards so there’s a visual of your choosing accompanied with a link. This makes it more engaging, interesting and eye catching thus more likely to gather a follow through click to the website. These promoted tweets with website cards have 43% more engagement compared to tweets with URLs so should definitely be a consideration when you’re starting out.
3. Rich Media
Rich media is a form of engagement by incorporating a message other than one of words. This could be a link, image or hash-tag leading you to everything that has been posted using that same hash-tag. Other than the obvious achievement of making your page more attractive and posts more approachable/interesting, rich media gives your page more life. This is extremely useful as a static page is definitely in the avoid zone of social media.
If you’re trying to reach an organic audience this is an appropriate method as this makes your post 52% more likely to be retweeted. Further more by incorporating several images in one post gets a 173% increased chance of engagement rather than one with a single picture. So rich media is your key to audience engagement.
4. Responsiveness
As a business it’s easy enough to engage with people through pictures and paid promotions. Constantly monitoring your posts, however, and actually replying to your audience will prove affective as you’re putting a voice behind your brand. This interaction makes it more likely that they’ll regularly engage in your posts. It’s a great opportunity to communicate one on one with your audience, getting to know them and learning more about them without having to spend piles of money on market research.
So now that you know the 4 main ways to improve your engagement on Twitter what’s stopping you?