3 WAYS TO MAKE YOUR BUSINESS' FACEBOOK MORE ATTRACTIVE
In the world of social media Facebook has always out shined the close competitors because of the communication and interaction capabilities it offers. The wonder of this social medium has seen the creation, implementation and success of several online businesses and allowed ongoing brand management and customer interaction- a vital aspect in todays marketing.
When using social media as your main platform of brand image development consistency is key. It is for this reason that that your pages should be as ascetically pleasing and professional as possible so here are 3 helpful tips into making your page more professional and make those long lasting impressions for your followers, or even potential customers.
Tip 1. Have a Clear Cover Photo
Because a cover photo is one of the first things you see on a page and it being publically available to all users it is important to make sure it fits and company’s overall vision and generally looks good.
You should make sure the cover photo is as high a quality as possible with at least 851×315 pixels. By having this as a minimum you will make sure your image doesn’t become blurry, as Facebook will extend the photos to fit the allocated space.
You should also make sure that all the images and text is relative to your brand to uphold a consistent brand image and over all design. A way to use your cover photo in an engaging manner is by changing it in conjunction with an upcoming promotional campaign, or using relevant news topics or trends to connect with the audience. An example of all of these elements being applied in the brand management of a company is Coco Cola. Below you can see the last three cover photos all having a consistent appearance keeping similar text and colours through out.
Tip 2. Completing your about section
When setting up your Facebook Page you should make sure all information is filled in and that it’s all relevant. Having an incomplete section could mean you miss a lot of traffic and like, or generally loss interest. This is because if people click and view your page who haven’t heard of your company before they won’t be likely to follow through to your actual website because they still won’t know what your site does. It is also important to have this filled in so your page physically looks more full thus legitimate.
Tip 3. Use engaging copy, images and videos
When making posts you should consider having several forms of media. You should have a combination of copy, images and videos to further ensure user engagement widening the impact of your posts. This is because rich media like photos and videos get more attention and help get your message stand out in the news feed as it’s more entertaining and requires less brain work.
Lifestyle images, memes or quote images also stand out and encourage greater engagement value as people often tag their friends in them to bring the image to their attention. These images can also be shared on users individual profiles increasing and furthering their organic reach.
Finally you should try keeping all your posts between 100 to 250 characters if you want more engagement. The shorter and more succinct the posts the better they will be received so keep that in mind, after all, a picture says 1000 words!
Facebook has helped gain awareness for businesses and courses so by implementing these three sections into your own page could mean all the difference from a page being mediocre to magnificent.
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