Beth's Cupcakes

BRANDING

A boutique baking business dedicated to providing the highest quality products for the lowest possible price for any and all occasions. Every cake is personally made by the owner and hand delivered to the event, so all you have to worry about is eating the delicious treats.

The rebrand was essential to step into the digital space and to become better identified by the public.

About The

AUDIENCE

Who doesn't love cupcakes? Well if you know someone who doesn't they shouldn't be trusted...

Beth's Cupcakes can be enjoyed by all as they're custom made for all occasions, from weddings to childrens parties, office functions or a Sunday morning splurg. The beauty behind the cakes is they're for any and every occasion. We sell to people from all ages but we're currently ocusing on those "social funsters" who might not have time between their hectic work life and social packed lifestyle. Those who know good quality, but want best value for their buck.

DEMOGRAPHICS

Ages 22 and above.
Females.
Full time workers.
Typically mothers, most likely with young children.
Middle socioeconomic level.

PSYCHOGRAPHICS

Satisfaction and Hedonic Value driver purchases.
Individuals tend to be busy with work and social commitments so might not have the time to bake themselves.
Quality and style conscious, typically quirky.
Indulge in quality products but always on the hunt for the cheapest deal.

Branding

About The

LOGO

The strongest logos tell simple stories.

The cupcake/food industry has been leaning toward more traditional logos and types. This is because old is new again and simplified logos leaves a lasting impression. Focusing on semiotics assist this whilst making the product obvious for potential customers.

Remember- don’t give people too much credit and leave room for interpretation.

We’re not that smart.

About The

BUSINESS CARDS

Talk the talk, and walk the walk. We're quirky and fun, so why not reflect that in our business cards. We take pride in what we do so our titles are Queen of the Kitchen, Glaze Goddess and Baking Beauty.

Social Media

SOCIAL STRATEGY

About The

As the intention behind the rebrand was to enter a digital space, it was essential to carry through the cute and quirky feel from the logo to attract the young social funsters.

Because we're still new fairly new to the market and more so based on social media we felt it was important to incorporate the logo wherever appropriate. For this reason we created a selection of seasonly themed cover photos with the logo at the heart of the design.

We've also created a variety of images with cake relevant, feel-good quotes adding a bit of colour to the page and the news feed. Because these quotes are a bit of fun and a appropriate way to engage this target market it opens up the possibility of followers to tag their friends.