BRANDING AND PROMOTION
Be Kind Bond
Be Kind Bond was an initiative created by students for students as a part of the Random Acts of Kindness Mission at Bond University. We felt this was needed as the depression rates in this age group spike during University as it can be a stressful environment if you don’t feel like you don’t have support.
The team wanted to provide this support by sharing a random act of kindness from free donuts to vouchers. After generating these sponsorship's and community support the message that kindness is essential and the smallest bit counts.
About The
AUDIENCE
We wanted to attract all of Bond University students with intention to eventually branching out to the wider community and other universitys.
DEMOGRAPHICS
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Ages 18and above.
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Males and Females.
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Full time students.
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Either have part time jobs or supported by their family.
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First time living out of home adults.
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Typically from a variety of states.
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Middle to high socioeconomic level.
PSYCHOGRAPHICS
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Satisfaction and Hedonic Value driving purchases.
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Individuals spend majority of their time study for university and will justify going to a week long event for a social life balance.
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Spends money on both material goods and experiences.
Branding
About The
LOGO
Making is social.
With our limited budget we needed to make sure our logo reflected our company mission and values, whilst also be recognisable. Being about to incorporate our hashtag allowed us to track our success and eventually become a full blown social media campaign.
Social Media
About The
SOCIAL STRATEGY
Social is more than just media.
The promotional material was designed to promote the random act of kindness message and drive people to our social media pages using the hashtag #BEKINDBOND. This campaign consists of both event work and animated videos, making sure everything was consistent along the way.